TY - BOOK T1 - 27 powers of persuasion :simple strategies to seduce audiences and win allies / DA - 2010 CY - New York: AU - St. Hilaire, Chris AU - Padwa, Lynette CN - HRE/GTM/4/11 PB - Penguin, PP - New York: LA - English PY - 2010 ID - 20400 KW - ORGANIZATIONAL CHANGE KW - ORGANIZATIONAL EFFECTIVENESS SN - 9780735204515 TI - 27 powers of persuasion :simple strategies to seduce audiences and win allies / ER -